40% OFF SITE WIDE || USE CODE "SMOR40" AT CHECKOUT! ||
40% OFF SITE WIDE || USE CODE "SMOR40" AT CHECKOUT! ||
Shop our SMöR Fundamentals!
Why SMöR?
Why SMöR?
The word SMöR means butter in Swedish.
SMöR represents heritage, foundation, and creates nostalgia by giving you a new standard in baking. We are dedicated to simplifying your cake decorating experience!
Everyone meet, Carly!
Carly is a dedicated hobby baker who’s turned baking on family visits into a cherished tradition, whipping up birthday cakes for her nieces and nephews. She finds her zen in late-night baking sessions, where she creates vibrant cakes with just the basics. For Carly, the kitchen is where simplicity meets creativity, and it’s here that the SMöR Bake Standard was born—a joyful celebration of making sweet memories with the people she loves.
When making a sweet treat, opt for dye-free food colors by SMöR!
Our food colors use the natural hues found in plants and minerals to bring you a full rainbow palette for all your sweet treats! Finding natural ingredients without the artificial dyes & preservatives can be difficult in the cake decorating world so we are excited to bring you a product that is vibrant, easy to use, and lets you enjoy a little more frosting!
Our food colors are created for buttercream, fondant, dough & more!