Carly, a passionate hobby baker, turned baking during family visits into a cherished tradition. She finds joy in late-night sessions, creating vibrant cakes with just a few simple ingredients. It’s in these moments that the SMöR Bake Standard was born—a celebration of making simplicity the focus of her brand.

Now, alongside her husband, they make up the dedicated husband-and-wife duo behind our SMöR. Together, they’re committed to bringing high-quality products to the baking world, infusing creativity and natural ingredients into every treat. Their shared love for family, simplicity, and sustainability drives everything they do.